The New Strategic Selling – Robert Miller and Stephen Heiman

Miller Heiman

The New Strategic Selling by Robert Miller and Stephen Heiman is an outstanding treatment of executing complex sales in a business to business environment.  This book provides detailed strategy and tactics to properly navigate diverse buyer types, response modes, and competing interests in all organizations.  The most efficient and effective sales organizations will spend time learning and perfecting the concepts taught in this book.

The New Strategic Selling is a must read for sales professionals and leaders striving to perfect their craft.   The New Strategic Selling will aid in creating a common language in the sales organization.  A common language in the sales organization provides a vital platform for leadership to teach, coach, and solve the many challenges of the complex sale.

Moriah Ventures, LLC

 

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